Falling in love with Japan
A series of captivating short films will see audiences Falling in Love with Japan as they share moments of wonder in everyday Japanese life. The full series of 7 films will be launched on Friday 10th November.
The central concept for the films is koi no yokan – a beautiful, ‘untranslatable’ Japanese phrase that describes the feeling on meeting someone that falling in love with them is inevitable. For many, koi no yokan explains their first encounter with Japan. Falling in Love with Japan – it’s inevitable.
Shot in Osaka and Kyoto, on the Shima Peninsula in Mie – home of the famous Ama divers – and the mountain trails of the Kii Peninsula in Wakayama – which was recently named one of the top five regions to visit in Lonely Planet’s Best in Travel 2018 – these immersive films allow viewers to walk in the world of real Japan. No clichés, just authentic experiences expressed through daily life.
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Japan National Tourism Organisation (JNTO)
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