Simon Caine: Why McDonald’s wants to know your location

November 21, 2021

Facebook has confirmed it will start to put adverts in the Oculus Quest 2 VR headsets. No shocks there. But is there a reason beyond money why they’re doing this? They’ve owned Oculus Quest for years, so why start launch adverts now?

I look into Facebook’s relationship with surveillance capitalism, free will, their monopoly over what we see and if they should have access to our biometric data. Oculus Quest 2 owns half the VR market and Facebook clearly ae going for more.



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