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Nike LunarEpic Flyknit: Run Forever

March 4, 2016
1,279 Views

An effortless ride with a revolutionary fit, built for the future of running and those who dare to lead it. Run forever in the Nike LunarEpic Flyknit: www.nike.com/lunarepic

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company takes its name from Nike, the Greek goddess of victory.

Flywire is a thread, composed of Vectran or nylon, and developed by Nike, used in the upper of a shoe. The goal of Flywire is to minimize weight and maximize support. Flywire was created by Jay Meschter, Director of Innovation at Nike. He began by taking a last (an object shaped like a foot used to design shoes) and marking the key points of where a shoe needs to support the foot. When Meschter saw an embroidery machine, he determined the machine could be used to make long stitches. Long stitches, containing strong, lightweight fibers, would allow fibers to support the foot in key points, instead of using layers of material that support the whole foot.

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