Magic Leap: Welcome to a new way to start your day. Shot directly through Magic Leap technology on April 8, 2016 without use of special effects or compositing.
Magic Leap is a US startup company that is working on a head-mounted virtual retinal display which superimposes 3D computer-generated imagery over real world objects, by projecting a digital light field into the user’s eye. It is attempting to construct a light-field chip using silicon photonics.
It was founded by Rony Abovitz in 2010. In October 2014, when the company was still operating in stealth mode (but already reported to be working on projects relating to augmented reality and computer vision), it had raised more than $540 million of venture funding from Google,Qualcomm, Andreessen Horowitz and Kleiner Perkins, among other investors. Richard Taylor of special effects company Weta Workshop is involved in Magic Leap alongside Abovitz. Science fiction author Neal Stephenson joined the company in December 2014. Graeme Devine is their Chief Creative Officer & Senior VP Games, Apps and Creative Experiences.