An experiment from ILMxLAB and Magic Leap, shot directly through Magic Leap technology.
Magic Leap is a US startup company that is working on a head-mounted virtual retinal display which superimposes 3D computer-generated imageryover real world objects, by projecting a digital light field into the user’s eye. It is attempting to construct a light-field chip using silicon photonics.
Magic Leap was founded by Rony Abovitz in 2010. In October 2014, when the company was still operating in stealth mode (but already reported to be working on projects relating to augmented reality and computer vision), it had raised more than $540 million of venture funding from Google, Qualcomm, Andreessen Horowitz and Kleiner Perkins, among other investors. Richard Taylor of special effects company Weta Workshop is involved in Magic Leap alongside Abovitz. Science fiction author Neal Stephenson joined the company in December 2014. Graeme Devineis their Chief Creative Officer & Senior VP Games, Apps and Creative Experiences.
The franchise began in 1977 with the release of the film Star Wars, (subtitled Episode IV: A New Hope in 1981) by 20th Century Fox, which became a worldwide pop culture phenomenon. It was followed by the similarly successful sequels The Empire Strikes Back (1980) andReturn of the Jedi (1983); these three films constitute the original Star Wars trilogy. A prequel trilogy was later released between 1999 and 2005, which received a more mixed reaction from critics and fans in comparison to the original trilogy. There is also a sequel trilogy with the first installment as The Force Awakens (2015). All seven films were nominated for or won Academy Awards, and were commercial successes, with a combined box office revenue of $6.46 billion, making Star Wars the fourth highest-grossing film series.