Star Wars VFX house Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. announce the formation of ILM Experience Lab (ILMxLAB), a new division that will draw upon the talents of Lucasfilm, ILM and Skywalker Sound. ILMxLAB combines compelling storytelling, technological innovation and world-class production to create immersive entertainment experiences.
Industrial Light & Magic (ILM) is an American motion picture visual effects company that was founded in May 1975 byGeorge Lucas. It is a division of the film production company, Lucasfilm, which Lucas founded, and was created when Lucas began production of the film Star Wars. For many years, particularly during the widespread inception of computer graphics in film during the 1980s, ILM was considered the leading industry standard production house for computer graphics in film; many studios other than Lucasfilm sent scenes to the studio for CGI. It is also the original founder company of the animation studio Pixar.
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