Missed our big iPhone 7 launch news? Here it is in 107 seconds. Don’t blink – Apple
The iPhone 7 and iPhone 7 Plus are upcoming smartphones that are designed by Apple Inc. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco by Apple CEO Tim Cook. The iPhone 7 and iPhone 7 Plus are the flagship iPhones, succeeding theiPhone 6S and iPhone 6S Plus. They are scheduled to be released on September 16, 2016, with pre-orders beginning on September 9, 2016.
Apple is the world’s largest information technology company by revenue, the world’s largest technology company by total assets, and the world’s second-largest mobile phone manufacturer. In November 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over US$700 billion. The company employs 115,000 permanent full-time employees as of July 2015 and maintains 478 retail stores in seventeen countries as of March 2016. It operates the online Apple Store and iTunes Store, the latter of which is the world’s largest music retailer. There are over one billion actively used Apple products worldwide as of March 2016.
Apple’s worldwide annual revenue totaled $233 billion for the fiscal year ending in September 2015. This revenue generation accounts for approximately 1.25% of the total United States GDP. The company enjoys a high level of brand loyalty and, according to Interbrand‘s annual Best Global Brands report, has been the world’s most valuable brand for 3 years in a row, with a valuation in 2015 of $170.3 billion. The corporation receives significant criticism regarding the labor practices of its contractors and its environmental and business practices, including the origins of source materials.
In August 2016, after a three-year investigation by the EU’s competition commissioner that concluded that Apple received “illegal state aid” fromIreland, the EU ordered Apple to pay 13 billion euros ($14.5 billion), plus interest, in unpaid taxes.