3ROCKAR – Augmented Reality – Berlin 2016

October 26, 2016

3rockAR, in association with Centum Media GmbH and specially selected partners, wowed visitors during the summer with an unbelievable Augmented Reality Magic Mirror in Alexa Shopping Mall, Berlin, 2016.

Watch as the immersive Magic Mirror allows visitors to participate inside the content, placing 3rockAR clients and brands at not only the forefront of advertising technology but permanently in the memory of all who saw it.

Coming to a city near you soon……

www.3rockAR.com – The Augmented Reality Experts…

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.[1] By contrast, virtual reality replaces the real world with a simulated one.[2][3] Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual[4][5][6][7][8] or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space.[9][10] Augmented reality basically brings out the components of the Digital world into our perceived Real world. Daqri is an company that works on AR products. The best example of AR is their new AR Helmet for contruction workers. This helmet displays essential information about the construction sites to help the workers.



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