In celebration of 30 years of the Air Jordan franchise, we’ve joined forces with some of Europe’s biggest Jordan fans to produce an exclusive video series showcasing everything we love about the most stylish, innovative shoes in basketball. For the first edition, we picked up the phone to Pablo Attal – Parisian DJ, party starter and sometime model for the likes of Marcelo Burlon County of Milan and Gosha Rubchinskiy.
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Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike’s Jordan Brand subsidiary. The shoe concept was made by Michael Jordan before the drawing. Nike then got Peter Moore and Bruce Kilgore to draw the Shoe. The shoes, informally referred to in the plural as Jordans, were first produced for Michael Jordan in 1984 and released for public consumption in 1985.