Kanye West is the third highest-earning celebrity on Earth. Mostly due to his Yeezy line with Adidas, Forbes pegs his pretax income at $150 million over the past year. In an exclusive interview, West takes us through the creative process behind his shoe line and his approach to business. Welcome to the billion-dollar Yeezy empire.
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Adidas Yeezy is a collaboration between German sportswear brand Adidas and American rapper Kanye West. The Adidas Yeezy 750 Boost “Grey” was the first sneaker to release from this collaboration on February 23, 2015. The second shoe to release was the Adidas Yeezy Boost 350 “Turtle Dove”. “Yeezy Season 1” was the first apparel collection to release from this collaboration. It was officially released on October 29th, 2015. The Adidas Yeezy 750 Boot was also part of this collection and it was released in four different colorways. The name “Boost” refers to a material used by Adidas.