Kanye West And The Creative Process Behind Yeezy | Forbes

July 10, 2019

Kanye West is the third highest-earning celebrity on Earth. Mostly due to his Yeezy line with Adidas, Forbes pegs his pretax income at $150 million over the past year. In an exclusive interview, West takes us through the creative process behind his shoe line and his approach to business. Welcome to the billion-dollar Yeezy empire.

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Adidas Yeezy is a collaboration between German sportswear brand Adidas and American rapper Kanye West. The Adidas Yeezy 750 Boost “Grey” was the first sneaker to release from this collaboration on February 23, 2015.[1] The second shoe to release was the Adidas Yeezy Boost 350 “Turtle Dove”.[2] “Yeezy Season 1” was the first apparel collection to release from this collaboration.[3] It was officially released on October 29th, 2015.[4] The Adidas Yeezy 750 Boot was also part of this collection and it was released in four different colorways.[5] The name “Boost” refers to a material used by Adidas.



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