The story of Whitney Wolfe and Bumble starts with Tinder. She co-founded the dating app and widely popularized it on college campuses. But as a company—and a service—Tinder was largely a boys club. In 2014, Wolfe had a messy breakup with the start-up that ended with her filing a sexual harassment lawsuit, which was settled out of court.
A year later, Wolfe came back with Bumble, a dating app that puts women in control. Doing away with conventional dating stereotypes, and dozen of messages from men you’d never want to meet, Bumble only lets women start conversations with potential dates. But Wolfe says she’s not just an app creator—she’s starting a movement. She wants to encourage women to take charge and change the way we date.
In this episode of A Day With, host Michelle De Swarte travels to Austin, Texas to swipe right with Bumble creator Whitney Wolfe.
The co-founder of Tinder, Whitney Wolfe, founded Bumble. Wolfe created the app after leaving Tinder due to alleged sexual harassment by her co-founder and ex-boyfriend Justin Mateen. Wolfe sued the company and settled for just over $1 million in September 2014. Amidst the media attention surrounding the lawsuit, acquaintance and Badoo co-founder Andrey Andreev reached out to Wolfe via email, and the two met up. Andreev suggested she get back into the dating space, and together they recruited fellow Tinder departees Chris Gulzcynski and Sarah Mick to launch Bumble. Bumble was launched three months later in December 2014. The app’s headquarters are currently located in Austin, Texas and has just 13 employees, 12 of them women.
Bumble is a location-based social and dating application which facilitates communication between interested users. The app permits only women to start a chat with their matches.