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Why Supreme Is So Expensive | So Expensive

May 27, 2019
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Why Supreme Is So Expensive | So Expensive

From the eye catching logo, to limited product releases, and artist collaborations, Supreme has transitioned from small skateboarding store in New York to a $1 billion dollar streetwear company over the past 20 years. But for its fans, Supreme is more than just a brand — it’s often an obsession and an entire subculture of its own. —————————————————— #Supreme#Streetwear#BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com

Supreme is an American skateboarding shop and clothing brand[6][7] established in New York City in April 1994.[8] The brand caters to the skateboardinghip hop, and rock cultures, as well as to the youth culture in general. The brand produces clothes and accessories and also manufactures skateboards. Its shoes, clothing, and accessories are sold extensively in the secondary market.

The distinctive red box logo with “Supreme” in white Futura Heavy Oblique is largely based on Barbara Kruger‘s propaganda art.[7]

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