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Aviation American Gin: Rejected Slogans

August 23, 2019
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Tagline shoot = disaster.

Aviation American Gin, also known as Aviation Gin, is a brand of distilled spirit first produced in Portland, Oregon, by founders Christian Krogstad and Ryan Magarian in 2006. It is classified as an “American dry gin,” meaning the flavor profile is less juniper-forward. It is produced by House Spirits Distillery.

The recipe proportions are not made public, but the seven botanicals used during distillation for flavoring are: juniperlavendersweet and bitter orange peel, cardamomcorianderIndian sarsaparilla, and anise seed.[1] Aviation American Gin is twice pot distilled and bottled at 84 proof (42% alcohol). It is currently distributed nationwide in the United States and in 15 different countries, including; Canada, Spain, U.K., Ireland, France, Russia, Italy, Germany, the Netherlands and Australia. It was originally bottled in a wine bottle with a blue label. The new bottle looks like a flask, and is also reminiscent of the Art Decoperiod, with a black label and a silver cap.

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