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Samsung Official TVC: ‘The Anthem’ – Rio 2016 Olympics

July 22, 2016
1,082 Views

As a demonstration of global unity, no event is more powerful than the Olympics. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together.

As nations gather for the Rio 2016 Olympic Games, Samsung celebrates this moment of harmony through ‘The Anthem’. Inspired by lyrics from anthems around the world, ‘The Anthem’ salutes those who dare to defy barriers such as borders, culture, and language to unite as one.

Proud sponsor of a world without barriers.
#DoWhatYouCant

For more information, visit: http://www.samsung.com/galaxy/olympics

The 2016 Summer Olympics, officially known as the Games of the XXXI Olympiad, and commonly known as Rio 2016, is a major international multi-sport event in the tradition of the Olympic Games due to take place in Rio de Janeiro, Brazil, from 5 to 21 August 2016. A record number of countries are participating in a record number of sports. More than 10,500 athletes from 206National Olympic Committees (NOCs), including first time entrants Kosovo and South Sudan, are scheduled to take part.[1] With 306 sets of medals, the games will feature 28 Olympic sports — including rugby sevens and golf, which were added by the International Olympic Committee in 2009. These sporting events will take place at 33 venues in the host city and at 5 venues in the cities of São Paulo (Brazil’s largest city), Belo Horizonte,Salvador, Brasília (Brazil’s capital), and Manaus.

Samsung is a South Korean multinational conglomerate company headquartered inSamsung Town, Seoul.[citation needed] It comprises numerous subsidiaries and affiliated businesses,[citation needed] most of them united under theSamsung brand, and is the largest South Korean chaebol (business conglomerate).

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990s, Samsung has increasingly globalized its activities and electronics, particularly mobile phones and semiconductors, have become its most important source of income.

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