Red Bull Skateboarding: Gustavo Ribeiro, Ryan Decenzo & Friends | WHEELS ON WOODS

May 15, 2019

Red Bull Skateboarding: Gustavo Ribeiro, Ryan Decenzo & Friends | WHEELS ON WOODS

Join Ryan Decenzo, Gustavo Ribeiro, Giovanni Vianna, Mauro Iglesias and Luiz Francisco on a sketchy skate session through the treacherous woods of Austria. The hectic mission captured represents the latest installment in our never-ending mission to skate the unskateable all around the world. Building banks, bars and roll-outs into an environment where nature dominates is far from being an exact science. We’d be lying if we said that the danger level wasn’t high pretty much throughout the week spent constructing rollable ravines and acid drops that would strike fear into the heart just to roll toward. ► Subscribe to the Red Bull Skateboarding on YouTube: https://win.gs/RedBullSkateboarding

Since 1997, Red Bull has been making commercials bearing its slogan “Red Bull gives you wings.” [67]

Red Bull’s international marketing campaign targets young men mostly with extreme sports. These range from mountain biking,[68] BMX,[69] motocross,[70]windsurfing,[71] snowboarding,[72] skateboarding,[73] kayaking,[74] rowing,[75] wakeboarding,[76] cliff-diving,[77] parkour,[78] surfing,[79] skating,[80] freestyle motocross,[81] rallycross,[82] Formula 1 racing,[83] NASCAR racing,[84] to breakdancing.[85] Red Bull uses music and videogames, and has enlisted celebrities, such as Eminem (sponsoring the Red Bull “EmSee Battle Rap championships”).[86] It hosts events like art shows and the “Red Bull Flugtag” (German for “flight day” or “flying day”).[87]

Red Bull owns football teams, with clubs in Austria,[88] Germany,[89] the United States,[89] and Brazil[90] featuring the Red Bull trademark in their names. By associating the drink’s image with these activities, the company seeks to promote a “cool” public image and raise brand power. The energy drink has created a market for over 150 related types of products.[91]



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