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Radius Displays: First 3D robotic billboard in Times Square

August 6, 2018
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#RadiusDisplays partnered with Coca Cola to create the world’s first #3D #Robotic Billboard in #TimesSquare. A pioneering concept in out-of-home advertising, this patented display technology allows for nearly limitless versatility and multi-dimensional creative freedom. Follow us: Facebook: https://www.facebook.com/Radiusdisplays/ Instagram: https://www.instagram.com/radiusdispl… Twitter: https://twitter.com/radiusdisplays

Times Square is a major commercial intersection, tourist destination, entertainment center and neighborhood in the Midtown Manhattan section of New York City at the junction of Broadway and Seventh Avenue. It stretches from West 42nd to West 47th Streets.[1] Brightly adorned with billboards and advertisements, Times Square is sometimes referred to as “The Crossroads of the World”,[2] “The Center of the Universe”,[3] “the heart of The Great White Way“,[4][5][6] and the “heart of the world”.[7] One of the world’s busiest pedestrian areas,[8] it is also the hub of the Broadway Theater District[9] and a major center of the world’s entertainment industry.[10] Times Square is one of the world’s most visited tourist attractions, drawing an estimated 50 million visitors annually.[11] Approximately 330,000 people pass through Times Square daily,[12] many of them tourists,[13] while over 460,000 pedestrians walk through Times Square on its busiest days.[7]

Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building – now One Times Square – the site of the annual New Year’s Eve ball drop which began on December 31, 1907, and continues today, attracting over a million visitors to Times Square every year.[14][15]

Coca-Cola, or Coke (also Pemberton’s Cola at certain Georgian vendors), is a carbonated soft drink[1] manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

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