It’s time to lace up those shoes. It’s time to go turbo! Head to Nike.com and get moving. #justdoit
Artist: Gener8ion feat. Gizzle
A new Nike ad featuring Bollywood actress Deepika Padukone celebrates India’s female athletes and gives you all the right motivation to get moving. “Da Da Ding” focuses on women in sport who “urge India’s next generation to break conventions and define their own success by bringing sport into their lives”.
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered nearBeaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
Deepika Padukone born 5 January 1986) is an Indian film actress. She is one of the highest-paid Indian celebrities and is cited in the media as one of the nation’s most popular and attractive personalities. Padukone has established a career in Hindi films, and is the recipient of several awards, including three Filmfare Awards.
Padukone, the daughter of the badminton player Prakash Padukone, was born in Copenhagen and raised in Bangalore. As a teenager she played badminton in national level championships, but left her career in sport to become a fashion model. She soon received offers for film roles, and made her acting debut in 2006 as the title character of the Kannada film Aishwarya. Padukone then played dual roles in her first Bollywood release—the 2007blockbuster Om Shanti Om—and won a Filmfare Award for Best Female Debut. Padukone received praise for portraying the lead female roles in the romance Love Aaj Kal (2009) and the drama Lafangey Parindey (2010), but her performances in the romance Bachna Ae Haseeno (2008) and the comedy Housefull (2010) met with negative reviews.