Nike: Juntas Imparables – Just Do It (Mexico)

September 5, 2018

Nike: Juntas Imparables – Just Do It (Mexico)

Es Nuestro Momento. Movamos la Ciudad. Únete al reto en https://nike.com Juntas Imparables es un movimiento que une la fortaleza, la confianza y la pasión de todas las mujeres mexicanas que demuestran cómo el deporte nos hace más fuertes.

JUST DO IT.)[1] is a trademark of shoe company Nike, and one of the core components of Nike’s brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.”[2] The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.[3] In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.



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