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Nike – Dream Crazy (with Colin Kaepernick)

September 5, 2018
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Nike – Dream Crazy (with Colin Kaepernick)

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit

Colin Rand Kaepernick (/ˈkæpərnɪk/ KAP-ər-nik;[1] born November 3, 1987) is an American football quarterback who is currently a free agent. Kaepernick played college football for the University of Nevada in Reno, where he was named the Western Athletic Conference(WAC) Offensive Player of the Year twice and became the only player in NCAA Division I FBS history to amass 10,000 passing yards and 4,000 rushing yards in a career. After graduating, he was selected by the San Francisco 49ers in the second round of the 2011 NFL Draft.

In 2016, Kaepernick became a national figure when he ignited a firestorm of controversy by choosing to kneel on one knee rather than stand while the United States national anthem was being played before the start of NFL games. He described his behavior as a protest against racial injustice in the United States.[2][3] His actions prompted negative and positive responses. The negative responses included suggestions that players who protest should be fired;[4] other people displayed their disapproval of players’ protests by leaving the stadium immediately after the protests or refusing to watch games at all.[5][6] Positive responses included similar activity by additional athletes in the NFL and other American sports leagues protesting in various ways during the anthem. In November 2017, Kaepernick filed a grievance against the NFL and its owners, accusing them of colluding to not hire him. In 2018, Amnesty International awarded Kaepernick with that year’s Ambassador of Conscience award.

Nike, Inc. (/ˈnki/)[note 1] is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near BeavertonOregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.[5] As of 2017, the Nike brand is valued at $29.6 billion.[6]

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.[7] Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+Air JordanNike BlazersAir Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7,[8] and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole Haan and Umbro.[9] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.

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