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JOHNNIE WALKER BLUE LABEL presents Jude Law in ‘The Gentleman’s Wager’

September 2, 2014
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The story of a man on a quest for a rare experience; ‘The Gentleman’s Wager’ tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress. Filmed in the British Virgin Islands and London, the beautifully shot film sees Law in the role of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win a money-can’t-buy experience.

Johnnie Walker is a brand of Scotch whisky owned by Diageo that originated in Kilmarnock, Ayrshire, Scotland. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of over 130 million bottles.[1]

For most of its history Johnnie Walker only offered a few blends. In recent years there have been several special and limited bottlings. The strength of alcohol as also the volume of the bottle is rated uniquely in the USA vis a vis the rest of the world. A Johnnie Walker Red Label blended Scotch whisky sold in the U.S. will normally be in a 750-millilitre bottle at an ABV of 40%, 80 proof. In the USA, the proof value of any alcoholic drink is twice the percentage ABV. Elsewhere, the proof value is %ABV x 7/4. Thus a 40% ABV whisky, 80 proof in the USA, will be only 70 proof across the rest of the world. When Scotch whisky is produced for consumption within the EU, it has to conform to EU laws thereon; the bottle will contain only 700 ml of whisky, the strength of which will be 40% ABV, i.e. 70 proof. Whisky meant for Duty Free shops may exceed 700 ml. These are mostly 1.0-litre bottles at 75 proof, and the corresponding ABV is 42.8%, often rounded off to 43%. The latter criteria generally apply to Traveller Editions of that brand of whisky.

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