John Lewis & Partners Christmas Ad 2018 – #EltonJohnLewis

November 15, 2018

John Lewis & Partners Christmas Ad 2018 – #EltonJohnLewis

Watch the new John Lewis & Partners Christmas TV advert, The Boy and The Piano. This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life. Subscribe to this channel for regular video updates http://bit.ly/2eU8MvW If you want to hear more from John Lewis & Partners: Like John Lewis & Partners on Facebook http://www.facebook.com/johnlewisandp… Follow John Lewis & Partners on Twitter http://twitter.com/jlandpartners

The John Lewis Christmas advert is a television advertising campaign released by British department store chain John Lewis and Partners in the build-up to Christmas.[1] John Lewis launched their first Christmas advert in 2007. It has since become something of an annual tradition in British popular culture,[2] and one of the signals that the countdown to Christmas has begun in the UK.[3][4][5] The adverts tend to attract widespread media coverage and acclaim upon their release.[6]

The songs used in the advertising campaigns are generally covers of existing songs by popular artists. They have often reached high positions on the UK Singles Chart, and the original versions often receive a sales boost.[7][8] Ellie GouldingGabrielle AplinLily AllenAuroraTom Odell and Vaults are among the artists whose music has appeared in a John Lewis Christmas advert.[9][10]

London-based agency Adam & Eve/DDB have conceived the adverts since 2009.[11][11] The adverts have led to some fierce competition, most notably from Sainsbury’sMarks & Spencer and Boots.[12]



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