Esso – The Reindeer Princess
At Esso, we believe details matter wherever you are. That’s why our remote stations help people like the Reindeer Princess continue their way of life.
Esso /ˈɛsoʊ/ is a trading name for ExxonMobil and its related companies. The name is a phonetic version of the initials of the pre-1911 Standard Oil (SO = Esso),and as such became the focus of much litigation and regulatory restriction in the United States. In 1972 it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world’s largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.