Bose – Get Closer

October 26, 2016

To mark the launch of the Bose Get Closer campaign, Grey London has created a new 60 second film that shows dancer Maëva Berthelot move through the deserted streets of London. Dancing through locations that range from Piccadilly Circus, Regent Street and on an eerily quiet Underground carriage, the film provides a view of the capital that is familiar yet somehow disconcerting. Maëva dances to a track called Alchemy by TALA and the routine was developed by renowned choreographer Simeon Qsyea. All shot beautifully on film in a variety of locations as our hero moved through the city from the gritty emptiness of East London to the heart of W1, all captured through the lens of legendary DoP Mattias Rudh and directed by the magical Jaron Albertin.”

Bose Corporation /ˈbz/ is an American privately held corporation, based in Framingham, Massachusetts, that specializes in audio equipment.[3] Founded in 1964 by Dr. Amar G. Bose, the company sells its products throughout the world. Forbes estimates that in the 2015 financial year, Bose received revenue of US$3.5 billion[4] and employed approximately 11,700 people.[5]

Bose is best known for its home audio systems and speakers,[6] noise cancelling headphones,[6] professional audio systems[7] and automobile sound systems.[8] The company has also conducted research into suspension technologies for cars[9] and heavy-duty trucks[10] and into the subject of cold fusion.[11] Bose has a reputation for being particularly protective of its patents, trademarks, and brands.




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