Nike: Behind the Design: Return of the 1

February 28, 2017
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Nike: Behind the Design: Return of the 1

In 1987, the Air Max 1 changed the world of footwear forever. Designed by Tinker Hatfield, the icon made the invisible, visible with the arrival of visible Air Max cushioning. Through the years as the debut Air Max captured the hearts of many, the design was upgraded and slightly altered to elevate comfort while meeting the needs of everyday casual wear. As the changes and upgrades continued, Air Max connoisseurs across the globe began to yearn for the “Golden Era” shape and build that took over the late ‘90s and early 2000s.  Watch as the Nike Sportswear design team takes us through the process behind the design of the newly crafted Air Max 1 Anniversary.

Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. The shoe was originally designed by Tinker Hatfield, who started out working for Nike as an architect designing shops; he also designed many of the Air Jordan models.[1] The Nike air technology was created and patented by employee M. Frank Rudy.

Nike, Inc. (official, US /ˈnki/; also, non-US /ˈnk/)[note 1] is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel[5] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.[6]

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